All of the great Life is good@ products in one easy to shop location. How cool is this? 

The story of our stores is simple. As a retailer, we loved the Life is good® items we sold. We also felt that handling just a few of the items didn’t do the line justice. So we decided to put everything in one spot…a fun, interactive retail environment that would showcase the entire line. If you’ve been in one of our stores we think you know what we mean. As of today we have 2 retail stores both located in Nashville, Indiana. And of course, this cyber-store,

We may have 2 stores and web site, but we are far from being big, unless you’re talking customer service. J.B. Goods is a family owned business with only 3 fulltime employees: Mike, Jake and Josh. And if you’re wondering where the J.B. comes from it stands for John and Bert or J Brothers (Jake and Josh).

In the meantime thanks for visiting our site and we hope you find something that will brighten you day. Just as important, if you’re ever in our neck of the woods, stop in the store and say “Hi!”.


Shop the Halloween Collection! No promo code needed.



Life is Good Women's Good Witch Long Sleeve Vintage Crusher Tee XS Deep Orange


Life is Good Men's Music Is What Color Sounds Like Crusher Tee XXXL Cranberry Red


Life is Good Men's WTF Fish Crusher Tee XL Heather Gray


Life is Good Men's Simple PB&J Crusher Tee L Darkest Blue


Life is Good Women's LIG Rain or Shine Long Sleeve Crusher Tee XXXL Heather Mocha


Life is Good Women's Be You Dog Long Sleeve Crusher Tee M Moonstone Purple


Life is Good Women's Camp Jar Long Sleeve Cool Vee L Happy Plum


Life is Good Women's Think Beautiful Thoughts Long Sleeve Cool Tee L Darkest Blue


Life is Good Women's Red & White Long Sleeve Crusher Tee S Heather Gray


Life is Good Women's Rocket And Cat Happy Dance Vintage Crusher Tee S Powder Blue


Life is Good LIG Mountains Chill Cap OS Darkest Blue


Daisy Applique Tattered Chill Cap


Primal Heart Chill Cap


Denim Anchor Tattered Chill Cap