All of the great Life is good@ products in one easy to shop location. How cool is this? 

The story of our stores is simple. As a retailer, we loved the Life is good® items we sold. We also felt that handling just a few of the items didn’t do the line justice. So we decided to put everything in one spot…a fun, interactive retail environment that would showcase the entire line. If you’ve been in one of our stores we think you know what we mean. As of today we have 2 retail stores both located in Nashville, Indiana. And of course, this cyber-store,

We may have 2 stores and web site, but we are far from being big, unless you’re talking customer service. J.B. Goods is a family owned business with only 3 fulltime employees: Mike, Jake and Josh. And if you’re wondering where the J.B. comes from it stands for John and Bert or J Brothers (Jake and Josh).

In the meantime thanks for visiting our site and we hope you find something that will brighten you day. Just as important, if you’re ever in our neck of the woods, stop in the store and say “Hi!”.


Any St. Patricks Day Short Sleeve Tee and Hat for $35! Offer valid through through 3/7.



Life is Good Men's Shenanigans Begin Crusher Tee XL Jungle Green


Life is Good Men's Mulligan King Crusher Tee L Jet Black


Life is Good Men's Take it Easy Guitar Crusher Tee XL Heather Gray


Life is Good Men's Superpower Octopus Crusher Tee L Heather Night Black


Life is Good Women's I'll Be Watching You Crusher Vee XS Coastal Blue


Life is Good Women's Flip Flop Mandala Crusher Vee XL Darkest Blue


Life is Good Women's Flower Horse Power Crusher Vee XL Sangria Red


Life is Good Men's Simple PB&J Crusher Tee L Darkest Blue


Life is Good Men's Smell the Campfire Crusher Tee L Heather Gray


Life is Good Women's Be You Dog Long Sleeve Crusher Tee M Moonstone Purple


Life is Good Women's Camp Jar Long Sleeve Cool Vee L Happy Plum


Life is Good Women's Think Beautiful Thoughts Long Sleeve Cool Tee L Darkest Blue


Life is Good Women's Red & White Long Sleeve Crusher Tee S Heather Gray


Life is Good Women's Breathe Cool Vee M Jet Black


Life is Good LIG Mountains Chill Cap OS Darkest Blue


Life is Good American Flag Kids Chill Cap S Bone


Life is Good Peace Vibes Chill Cap OS Beach Blue


Life is Good Campfire Sunwashed Chill Cap OS Vintage Blue