All of the great Life is good@ products in one easy to shop location. How cool is this? 

The story of our stores is simple. As a retailer, we loved the Life is good® items we sold. We also felt that handling just a few of the items didn’t do the line justice. So we decided to put everything in one spot…a fun, interactive retail environment that would showcase the entire line. If you’ve been in one of our stores we think you know what we mean. As of today we have 2 retail stores both located in Nashville, Indiana. And of course, this cyber-store,

We may have 2 stores and web site, but we are far from being big, unless you’re talking customer service. J.B. Goods is a family owned business with only 3 fulltime employees: Mike, Jake and Josh. And if you’re wondering where the J.B. comes from it stands for John and Bert or J Brothers (Jake and Josh).

In the meantime thanks for visiting our site and we hope you find something that will brighten you day. Just as important, if you’re ever in our neck of the woods, stop in the store and say “Hi!”.


Life is Good Men's Jake and Rocket Moon Vintage Crusher Short Sleeve T-Shirt in Darkest Blue Size 2XL | 100% Cotton


iRocker Life is Good Cruiser Inflatable Paddle Board Top in Island Blue


Life is Good Men's Off Road Landscape Short Sleeve T-Shirt in Putty White Size Large | 100% Cotton


Life is Good Men's The Right Thing Short Sleeve T-Shirt in Moss Green Size 3XL | 100% Cotton


Life is Good Men's Old Fashioned American Values Short Sleeve T-Shirt in Darkest Blue Size Large | 100% Cotton


Life is Good Men's Science Is Like Magic Short Sleeve T-Shirt in Persian Blue Size Medium | 100% Cotton


Life is Good Women's Tie Dye Daisy Short Sleeve T-Shirt in Darkest Blue Size Large | 100% Cotton


Tervis Sticker Collage Stainless Steel Water Bottle, Size 32 oz


Tervis Jake Collage Stainless Steel Water Bottle Size 32 oz


McGee Murphy: Sunglasses in Matte Black


Life is Good Camp Pack Six-Pack Sticker Pack